Seeing the Future Isn't Enough
You can see the future clearly - the massive opportunity, the path to transformative change, the potential for incredible impact.
But right now, in these early stages, something's not clicking. Despite the vision, despite your determination, you're hitting invisible walls. The gap between possibility and reality feels frustratingly wide.
Yes, there's endless startup advice out there. Books, podcasts, accelerator programs - they all promise the formula for success. But as you dive deeper into actually building your company, you've discovered an uncomfortable truth: generic advice only gets you so far.
The real challenges? They're far more nuanced, more complex, and more specific to your unique situation.
Serious Problems Founders Face
Finding Real Traction
Let's be direct: without customers, you don't have a business. You need validation that people will pay for your solution. Maybe you've landed some early customers, but sustainable growth remains elusive. Why isn't it scaling like you expected? What's missing?
Making the Right Moves
Your resources are limited. Your time is precious. Your team is stretched thin. With a thousand possible actions you could take, which ones will actually move the needle? This isn't just about working harder - it's about knowing exactly where to focus your limited resources for maximum impact.
Getting Through to People
Your vision is crystal clear in your head, but are others really getting it? Whether you're talking to potential customers, partners, or investors, their response tells the whole story. If your message isn't landing, if people aren't lighting up with understanding, something's off. Maybe it's the audience. Maybe it's the messaging. Maybe it's the underlying logic. But until you crack this code, everything else stays harder than it needs to be.
Venture Design is Your Path to Clarity
Venture design is the discipline of combining strategic frameworks, systematic validation, and evidence-based decision-making to create a clear path through the uncertainty of early-stage development. Instead of relying on gut instinct or generic advice, you'll have a structured approach to testing your assumptions, understanding your market, and building something people actually want.
Seeing the venture design of your startup will help you:
- See your biggest risks and core assumptions in a new light
- Design experiments that generate real insights
- Validate your core assumptions systematically
- Make strategic decisions based on evidence and context, not guesswork
- Get more specific so that you can craft messaging that resonates with your target audience
Think of venture design as your map and compass in the wilderness of early-stage development. It won't eliminate uncertainty - nothing can - but it will give you the tools to make better decisions, move faster, and dramatically increase your odds of hitting your next success metrics.
Trusted by
What to expect.
We offer our suite of services either directly to founders or built into a program. In all of our work, we hold true to these values.
- Dignity. We value your unique perspective and are committed to hearing about your journey, where you want to go, and what is important to you about how to get there.
- Tools. We will equip you with the right tools that increase your competency as a founder. We bring the tools and you bring the knowledge of your case. Together we will see more clearly.
- Structure. Our trusted process, staged approach, and precise vocabulary will give you the clarity and confidence to know what to do next.
- Collaboration. We are on your team. We will be your thought partners and collaborators as you take on finding what works.
Maksim Soltan
Founder, Avro.ai
"KeyChange transformed how I now view creating and running a startup.”
Ashleigh Marie Brown
Founder & CEO,
CLAIRE Fertility
"The KeyChange team is a wealth of precise and applicable information for founders."
Jameson Pitts
Co-founder at Lynx
"We credit the KeyChange method almost entirely to the early traction that allowed us to raise our pre-seed round from an institutional investor.”
What We Do
KeyChange is a venture design practice that helps early-stage startup founders find customer traction, raise the right capital, and get to product-market fit.
At KeyChange, we specialize in equipping founders with the language, tools, and strategies to more effectively translate these founders' imagination and ingenuity into the bright and sustainable future they want to build for all of us.
We work with founding teams directly and in partnership with mission-aligned programs and investors.
About Us