Services
Our Approach: Venture Design
At KeyChange, we help you create and improve on a clear model and compelling story for your future company. We break down complex startup challenges into manageable components while maintaining a strategic view of your entire venture.
If you have the question "What is "Venture Design?" Read more here
Our Venture Design Methodology
The KeyChange methodology organizes the key models in a framework to help you see the whole venture design. These models are used to identify risk and provide a context for prioritization for early-stage learning activities.
Customer Model: Who you are creating value for, the situation they are in, and, in their own words, the problem that needs solving
Market Model: Map the landscape of existing alternatives the customer sees, and understand how you can positioned against or alongside incumbents to maximize success
Business Model: Describe how you create, deliver, and capture value
Financial Model: Answer the question “Is this worth it?” and “How much is it worth?” This is important because the founder is the first investor. This will help you determine your capital strategy and communicate effectively with investors
How we can help
- Strategic Assessment: Evaluate your position and clarify your path forward
- Venture Design Framework: Access proven tools to build your company systematically
- Decision Support: Get experienced guidance for critical strategic choices
- Validation Planning: Design smart tests for your key assumptions
How We Work
First, we listen. Every situation is different and the details matter. Your competence in your space and how you see the opportunity is incredibly important.
Then, we determine what will work best for you:
- Professional training in advanced startup theory and methods
- Frameworks and tools that will create a context for decision-making
- Systematic rigor for clarity and testing assumptions
- Objective feedback based on what you have shared
When we can help?
There are several key moments when having a solid framework and experienced guidance becomes invaluable.
In the beginning, you need to understand the landscape, learn the best practices of the early stage, and determine if your vision is worth pursuing.
When you've made progress but things aren't working as expected. It is time to do something different, and you need to make hard decisions.
You have received an early investment, and you want to take a systematic approach to getting answers. It is all too common for the money to be spent without much to show for it. It is time for professional rigor to ensure that you deliver on your promises.
All of these situations benefit fundamental principles of venture design and company building. Having an honest assessment of where you stand provides the foundation for making better strategic choices.
Where you are in the journey will change what we do with you. As we said, we listen first and then see what will help you the most.
Let's talk about your startup
Meet with Ada Ryland to discuss your startup and find out more about venture design.
Schedule Time to Talk