In today's startup ecosystem, it's easy to get caught up in hype, funding rounds, and vanity metrics. But for founders who are building something truly transformative, there's a deeper challenge at play. You're not just creating another company—you're working to bring meaningful...

 By Ada Ryland

Venture Design is the main job of the startup founder. Of course, founders also have other things to do, like make sales, raise money, and make hard decisions, but venture design is the work of "founding" a company. 

Venture Design is about designing the...